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areas
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AMA Academic SIG:
Relationship Marketing
Syllabi on CRM:
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CRM
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Citations on Loyalty and Commitment
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Agency Theory
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Loyalty Programs and Relationship Marketing
Journals:
The Journal of Relationship Marketing
Organizations:
Association for the Advancement of Relationship Marketing
Academic Resource:
Center for Customer Insights
(Yale)
Poem:
Rhyming Relationships
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