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ARC Menu for Promotion, Marketing Communications and Advertising

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AMA Special Interest Group: Marketing Communications
SIG Teaching Material Pages
- Assignments in Marketing Communications
- Textbooks and Readings in Mar Comm
Undergraduate Syllabi in
- Advertising
- Promotion Management
ARC Teaching Material Pages
- Product Placement
- Local Media Planning and Buying
Links to archived Television Ads
Links to Historical Collections of Advertisements
Use of Blogs in Public Relations
Theory: Elaboration Likelihood Model
University of Texas Marketing Communications Directory: Advertising World
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Trade Publications:
- Advertising & Communications
- Public Relations
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