Archived Shows - American Marketing Association


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We have recently changed the radio archives. The radio shows are now listed out in categories.

*Note: Marketing Matters LIVE! will be changing it's name to Marketing News Radio as of February 1st, 2008

Advertising

B2B Marketing

Doing more with less - 5 critical tactics for maximizing effectiveness in B2B marketing

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Branding

	Internal Branding: Living Your Brand		details \| listen now
	Time to �fix� your brand? Some practical advice to get you started		details\| listen now
	Brand Elevation		details \| listen now
	About Face: Exploring New Directions For Your Company�s Face in the Market		details \| listen now
	Creating Brand Value		details \| listen now
	Improving Your Brand Experience: How to close the gap between brand promise and delivery of the brand experience		details \| listen now
	What Makes Your Brand Special?		details \| listen now

CRM

	Love the One You're With: Customer Retention and the Impact on Lifetime Value		details \| listen now
	Baby Please Don't Go: Five Customer Retention Tips That Maximize Lifetime Value		details \| listen now
	Exceeding Customer Expectations		details \| listen now
	Driving Company Value through Customer Loyalty		details \| listen now

Direct Marketing

	Account-based Marketing, Stakeholder-specific Communications		details \| listen now

Internet Marketing

	Podcasting Defined - A New Tool or Just a Fad?		details \| listen now
	TMI � or Too Much Information � Why Students Need To Be Careful When Using Social Networking Sites on the Internet		details \| listen now
	eBroadcasting Strategies Part 1: New tools, better results. Why your audience will respond to new media (like this show)		details \| listen now
	eBroadcasting Strategies Part 2: Marketing Takes Off		details \| listen now
	eBroadcasting Strategies Part 3: Filling the Virtual Void. Why the �human touch� is essential for effective virtual communications � and how to achieve it.		details \| listen now
	What's Going on Out There? The Emerging World of Blogs and The New Rules of Marketing		details \| listen now
	How Your Email Marketing Can Function as the "Point Guard" of Your Entire Marketing Program		details \| listen now
	The Evolution of Web Analytics (segment 1-2)		details \| listen now
	Driving Online Advertising Success with Behavioral Targeting (segments 3-4)		details \| listen now
	Unlocking the Value of Content: How to Strategically Leverage your Company's Most Important Asset		details \| listen now
	How will web 2.0 affect your 2007 Marketing Plans Join Thor Johnson, SVP Marketing of Eloqua, to hear how Web 2.0 technologies can help your company increase demand for your products and services, shorten sales cycles, and strengthen customer relationships.		details \| listen now
	The New Influencers: A Marketers Guide to the New Social Media		details \| listen now
	TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today		details \| listen now
	Maximizing Online Business Performance How to Optimize Your Website for Maximum Impact		details \| listen now

Marketing Careers

	The Collaboration of IT and Marketing		details \| listen now
	Using Technology to Manage Your Marketing Projects		details \| listen now
	Marketing Operations Management: People and Process First		details \| listen now
	How is customer loyalty related to employee loyalty?		details \| listen now
	The Power of an Engaged Workforce		details \| listen now
	Test Drive Talent and Increase Hiring Efficiency within Your Marketing Department		details \| listen now
	Increase Your Chances of Finding the Perfect Marketing Job		details \| listen now
	How to Get it All Done Without Going Insane: Leveraging Marketing Operations Management to Effectively Execute Your Marketing Programs (segments 1-2)		details \| listen now
	Your People Are Your Greatest Asset. Now, How Do You Get Them to Deliver?		details \| listen now
	Managing the Boss		details \| listen now
	How to Bag a Marketing Career Opportunity Online		details \| listen now
	Best Practices in Recruiting Online		details \| listen now
	Maximizing the Value of Your Summer Job		details \| listen now

Marketing Educators

The AMA Foundation: The professional home for nonprofit marketers.

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Marketing Research

	The Coming Investment Tidal Wave: How Baby Boomer�s Retirement Investing Will Dominate Marketing and the Economy		details \| listen now
	Import vs. Domestic: What Drives Vehicle Consideration?		details \| listen now
	Web Reporting � and how you can use it to your competitive advantage		details \| listen now
	Linkage Analysis: Connecting the Voice of Your Customer to Business Results		details \| listen now
	Capturing Real-Time Customer Insight Through Cell Phones Join Maritz Research, to hear about an innovative new research methodology aimed at getting you insight at the "point of experience."		details \| listen now
	Learning More from Customers and Employees with Text Analysis Please join Cindy Mobley, Product Development Manager for Maritz Research, as she introduces an innovative way to listen and learn from customers and employees.		details \| listen now
	Catch Them If You Can: Trapping Respondent Frauds in Your Online Research		details \| listen now
	Marketing Dashboards: Your RoadMap to Success for Your Marketing Efforts		details \| listen now
	Examining U.S. Holiday Shopping Spend and Travel Experiences: Will Shoppers Stay Steady Despite Toy Recalls? And, Are Travelers Expecting a Better Experience?		details \| listen now
	What is your core customer metric?		details \| listen now

Marketing ROI

	Controlling Marketing Anarchy with Marketing Optimization		details \| listen now
	Importance of Matching Mission and Audience to Create Mutual Maximum ROI		details \| listen now
	Finding Profitable Marketing at the Crossroads of Art and Science		details \| listen now
	Maximizing ROI from Your Customer and Prospect Databases		details \| listen now
	10 Questions Marketers Seeking Higher Conversion Rates Must Ask (segment 3-4)		details \| listen now
	Targeting Precision Drives Marketing ROI Success		details \| listen now

Marketing Strategy

	Automate Customer Messaging to Turn Suspects into Qualified Prospects		details \| listen now
	Complexity in Marketing		details \| listen now
	Making It Stick: The New Marketing		details \| listen now
	Improving Marketing Effectiveness with Web Seminars (segments 3-4)		details \| listen now
	Portals for 1 to 1 Communication (segment 1-2)		details \| listen now
	MADE TO STICK: Why Some Ideas Survive and Others Die Brothers Chip Heath and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Survive and Others Die. The book has been featured in Time, U.S. News & World Report, People, Fast Company, Inc., on The Today Show, on NPR's Morning Edition, and in many other publications.		details \| listen now
	Berry Book Award Winner: The 86% Solution: How To Succeed In the Biggest Market Opportunity of the 21st Century		details \| listen now
	Objects in Mirror Are Closer Than They Appear: Discussion on the world of non profits and marketing		details \| listen now
	The New Rules of Marketing and PR		details \| listen now
	Word of Mouth Marketing in 5 Easy Steps		details \| listen now

Mplanet

	Mplanet 2006 Part 1		details \| listen now
	Mplanet 2006 Part 2		details \| listen now

MSA Forum

	The prospects view of your demand creation tactics		details \| listen now
	Establishing Sales Enablement Fundamentals: Best Practices for Designing and Implementing a Governance Program Tune in to hear SAVO, Vice President Leigh Segall, detail how you can implement a governance process that works and the tactics that are needed to guarantee that your Sales Enablement objectives are achieved.