Marketing Research - American Marketing Association

	Best Practices / Marketing Research
	Want to get into the mind of the customer? Marketing research provides the data you need.

Market Research Basics

Selecting a Market Research Supplier

- This tutorial will help a manager solicit, evaluate and hire the best outside help for research projects.

The Seven Stages of Effective Survey Research

- This tutorial provides a step-by-step guide to designing a research study. The seven-step process will help readers take full advantage of the data from properly conducted market research.

Principles of Market Segmentation

- This tutorial covers to basic tools used to divide a market into discrete customer segments for more efficient marketing.

Copy Testing Overview

- This tutorial covers the techniques behind testing an advertisement's effectiveness before investing in its creation.

Online Market Research

Conducting Online Research

- This tutorial includes practical information about qualitative, quantitative and multi-modal research methods with tips on recruiting respondents and collecting data.

Introduction

- This tutorial is an introduction to marketing research on the Internet including available techniques and limitations.

Qualitative Market Research

Qualitative Research Overview

- This tutorial provides a look at the qualitative research process including the advantages and pitfalls of various research techniques.

Focus Group Principles

- This tutorial covers the basics of conducting focus group research as well as suggested uses for the technique and the data.

Quantative Market Research

Quantitative Research Overview

- This tutorial is an introduction to the techniques and uses of quantitative marketing research.

Principles of Questionnaire Design

- This tutorial covers the process of constructing a survey from overall design to the specific questions asked.

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