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| The AMA Knowledge Center is your gateway to the broad array of publications, research, and answers made available by the AMA. You can easily gain access to current and past issues of Marketing News and Marketing Matters; marketing case studies and white papers; reviews of the most important business books; and answers to your marketing questions. | |
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| White Papers |
For in-depth analyses of specific topics affecting marketing, check out these white papers written by industry experts.
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| Marketing News |
Read current and past issues of Marketing News to stay informed about news and changes in the ever shifting marketing industry. You'll find insightful coverage of trends relating to technology and globalization. And you'll stay informed about changes in the industry relating to economic, regulatory, and legislative developments.
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| Marketing Matters |
This biweekly newsletter provides AMA members with the most up-to-date marketing information. Published exclusively for members, Marketing Matters focuses on how news and events affect you as a marketer.
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| AMA Bookstore |
The AMA publishes the latest in marketing thought on marketing strategy, research, tactics and issues; marketing reference books; and proceedings from many AMA conferences. For your convenience, our online bookstore groups books by topic, and each listing contains a description. As an AMA member, you'll receive a discount on every book. |
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| Core Marketing Questions |
Core Marketing Questions is about the basics and beyond. You'll find information on basic marketing principles; vendor resources; employment; salaries; certifications; budgeting and spending; and more. Check out the Core Marketing Questions along with their authoritative answers.
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