strategic forum - American Marketing Association

The Strategic Marketing Forum is your source for leadership resources, topical insights and reference materials for senior marketers. Find white papers, articles, insights and advice from experts, and one-on-one interviews, all geared toward developing marketing's strategic role in the corporation.

CMO Corner

MarketingPower.com's virtual corner office: CMO Corner content is by, for and about CMO's and other C-level executives and their relationship to and responsibilities for marketing. Here members will find CMO-related issues, various articles of interest, recommended reading lists, one-on-one interviews, and links to additional resources relevant to senior marketers.

Insight & Advice from Experts

Spend some virtual time with the marketing industry's most oft-cited experts on such issues as riding out economic cycles, growing marketing's role in the corporation and getting from CMO to CEO. Think of it as what you'd get if you had a private audience with some of marketing's most honored leaders.

One-on-One

Interviews with senior-level marketing executives provide insights and unique perspectives not found anywhere else. Find out how and why these leading marketers/experts are successful.

Strategy

As a senior marketer, you know how important it is for your marketing team to deliver results. Turn to the AMA for relevant articles, case studies, and whitepapers that talk to marketers about strategic issues transforming our industry.

Hot Topics

The information, developments and strategies behind the most influential Hot Topics shaping our industry, such as Customer Relationship Management, Return on Marketing Investment and Competitive Affairs. Read articles, research, surveys and reports from a variety of magazines, speeches, presentations and other sources aimed at senior marketers.

AMA Events

Even senior executives never stop learning, so the AMA offers diverse opportunities to enhance your skills. Topics run the gamut from e-commerce and brand strategy to advanced research techniques and the marketing of higher education.
AMA programs prepare you for the challenges you face today and the opportunities you'll discover tomorrow. Learn powerful ideas and practical applications from the industry's foremost innovators, leaders and educators, and share insights and information that can only come from the source.

eLearning

Gain access to PowerPoint presentations and online tutorials from leadership-level AMA conferences and events.

Bookshelf

The AMA Bookshelf will help you sort through the hundreds of new business books published each season and to know which ones are worth your time.

Check out our recommended reading lists. The lists are based on a survey of senior marketers of leading marketing departments, who are asked what they consider to be "must reading" for the informed marketer.

AMA members also have access to Business Book Reviews - new reviews are published several times a month on the newest business and marketing books out there.

If you like books covering practical marketing topics and the latest in marketing thought, you'll want to browse the American Marketing Association Bookstore. The AMA publishes books on marketing strategy, research, tactics and issues; marketing reference books; and proceedings from many AMA conferences.