AMA Journals - American Marketing Association

	AMA Journals

With a focus on new ideas, techniques, and theories, AMA journals offer in-depth insights and cutting-edge developments in marketing thought. Guided by distinguished editors and editorial board members, each journal publishes original peer-reviewed articles from leading and respected academic authors from a diverse range of international organizations.

Journal of Marketing

Starting six decades ago and right up to today, marketers have been reading the Journal of Marketing for thought-provoking, in-depth articles covering vital aspects of the marketing industry. You'll find original research on all aspects of marketing, and you'll appreciate how the journal bridges the gap between theory and application.

Journal of Marketing Research

For the latest thinking in marketing research, you can look with confidence to the Journal of Marketing Research. The journal covers a wide range of marketing research concepts, methods, and applications. You'll read about new techniques, contributions to knowledge based on experimental methods, and developments in related fields that have a bearing on marketing research.

Journal of International Marketing

See why readers rely on the Journal of International Marketing for the latest in global marketing issues. You'll find timely insights from executives along with reports on new trends and tactics. Each issue also features analysis of the latest marketing theories, in-depth articles by practitioners, and coverage of new methods.

Journal of Public Policy & Marketing

If your interest is marketing and public policy, you'll find Journal of Public Policy & Marketing a source for understanding today's most important issues. In the journal, you'll discover a wide-ranging forum for the research, findings, and discussion of marketing subjects that relate to business and government. The journal illustrates the contribution that marketing plays in the legal and regulatory venues.