Community

areas: methods: sig

The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us.

MRSIG News and Highlights:

• The 2008 Lehmann Award goes to Joseph Pancras and K. Sudhir for their paper in JM 44(4)
• The 2008 Churchill Award goes to Michel Wedel, University of Maryland

MRSIG Backround Information:

• MRSIG Website - Hosted at the University of Nebraska, Lincoln
• SIG Leadership - List of current MRSIG officers
• Lehmann Award - Best dissertation based paper in JM or JMR.
• Churchill Award - For a lifetime of achievement in marketing research

Send Questions or Comments about this page to arc@ama.org.