ARC: Teaching: MEO: Fall 2001
Vol. 21 No.1 -- Fall, 2001
Electronic Marketing Training Camps
The Internet economy has been widely hailed as the next growth engine for the world economy (Business Week, October 4, 1999). And despite recent reports of the demise of the Internet as a viable marketing tool, Geoff Ramsey, CEO of eMarketer recently stated that..."
Walking the Tightrope without a Textbook
At the risk of cutting off my supply of complimentary textbooks, I’d like to suggest something radical. Try teaching a marketing class without a text.
Business Education in the 21st Century
Business education in the 21st century faces many challenges. Worldwide demand for business education has been on the increase for decades.
Marketing's Odyssey Into the 21st Century
While history has always been a part of the marketing discipline, the study of marketing history is just emerging as a prominent research stream in the literature.
Professional Development Workshop
Conference "2001: A Marketing Odyssey" was held at the Washington-Hilton Towers from August 11-14, 2001, in Washington D.C.
International Marketing Research and Public Policy
Staying productive in the post-tenure segment of a career is not an easy task for many professors. Some assistant and associate professors work so hard in achieving tenure that they "burn themselves out" in the process.
E-Commerce Themes, Challenges and Perspectives
Each year the American Marketing Association (AMA) holds a Faculty Consortium as a forum for discussion and debate on an emerging topic of established significance to the marketing discipline.
Overview of Federal Grants
The Summer 2001 American Marketing Association (AM) Educators' Conference "2001: A Marketing Odyssey" was held at the Washington-Hilton Towers from August 11-14, 2001, in Washington D.C.
Influences on Consumers' Evaluations of Promotional Efforts
The session entitled “Influences on Consumers’ Evaluations of Promotional Efforts,” involved three presentations that dealt with brand building and how to best add brand value.
The Future of Relationship Marketing
Report from a Special Session by Tom DeWitt
Case: Working Overseas: A Marketing Career Decision
Deciding whether and when to pursue a marketing assignment overseas is an important decision for both graduate and undergraduate students.
Supplements and Ideas for Teaching
Delivering Courses Online by Nancy Levenburg, Grand Valley State University