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Related ARContent: Bibliographies

We are looking for participation in this section - update a theory or contribute a new one by sending email to arc@ama.org.  

ARC Theory Table of Contents:

• Agency Theory
• Cognitive Dissonance
• Commitment-Trust Theory
• Comparative Advantage Theory
• Elaboration Likelihood Model
• Extended Self
• Flow or Optimal Psychological Experiences 
• Network Governance
• Network Theory  (Contributed by Jennifer Chandler)
• Postmodern Marketing
• Prospect Theory
• Rational Choice Theory
• Relational Exchange Theory
• Resource-Based Theory of the Firm
• Stakeholder Theory
• Technology Acceptance Model
• Transaction Cost Analysis

General Resources on Marketing Theory:

Hunt, Shelby D. (2002),  Foundations of Marketing Theory: Toward a General Theory of Marketing, M. E. Sharpe, ISBN (Cloth): 0-7656-0929-0, ISBN (Paper): 0-7656-0930-4 [Publisher's Site]. 

Theories in Related Disciplines:

• Theories Used in Communication Research
• Theories Used in IS Research