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Journal of Advertising 

ARC: Research: Journals: Other: Journal of Advertising

areas: promotion: journal

Main Web site -  http://www.bus.iastate.edu/JoA/

Author guidelines - http://www.bus.iastate.edu/JoA/contributor_info.asp

M.E. Sharp Web site - http://www.mesharpe.com/mall/results1.asp?acr=joa

ISSN: 0091-3367

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