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ARC Menu for Relational Exchange and CRM
arc
:
areas
: relationships
AMA Academic SIG:
Relationship Marketing
Syllabi on CRM:
Undergraduate
,
Graduate
Cases:
CRM
Bibliographies:
Citations on Loyalty and Commitment
Books on CRM and Database Marketing
Archived Webcast:
Customer Lifetime Value
Theories
Agency Theory
Commitment-Trust
Relational Exchange
Trade Publications:
Loyalty Programs and Relationship Marketing
Journals:
The Journal of Relationship Marketing
Organizations:
Association for the Advancement of Relationship Marketing
Academic Resource:
Center for Customer Insights
(Yale)
Poem:
Rhyming Relationships
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