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ARC Menu for B2B, Industrial or Interorganizational Exchange
arc
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areas
: b2b
AMA Academic Special Interest Group:
Interorganizational Marketing
Trade Publications:
B2B Outlets
Syllabi:
B2B Undergraduate Courses
Bibliography:
Network Theory
contributed by
Jennifer Chandler
University Center:
Institute for the Study of Business Markets
(Penn State)
Theories:
Agency Theory
Transactional Cost Analysis
Journals
Industrial Marketing Management
Journal of Business & Industrial Marketing
Journal of Business-to-Business Marketing
Other organizations:
Business Marketing Association
Industrial Marketing and Purchasing Group
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